When making a fail-proof company, we believe that stable management is much better than fast advancements.
¡®The tricycle¡¯ also represents our 3 core businesses, which is real estate, finance, and construction.
Tricycles are slower than bicycles, but are much more stable,
and will reliably take you to your destination.
Based on the economy¡¯s conditions, we can always stop and make adjustments.
When making a fail-proof company, we believe that
stable management is much better than fast advancements.
The tricycle also represents our 3 core businesses,
which is real estate, finance, and construction.
Rather than just trying to be the best, we focus on constantly growth.
In other words, We believe that making efforts is
better than just being the best.
Thanks to president Lee Joongkeun¡¯s ¡®Tricycle Philosophy¡¯, leasing business, which is one of our core businesses, was able to grow and make our company one of the major conglomerates.
Leasing business earns less profit compared to other housing businesses. However, the rate of leases is much more stable than sales, resulting in making the business risk-free.
In other words, leasing business isn¡¯t as fast as a bicycle, but is stable and safe like a tricycle.
President Lee Joongkeun¡¯s management philosophy was gained through his own experience. A company¡¯s goal & duty is about its existence itself, rather than about constant growth.
A large company is not exclusively owned by its owner or president.
Countless employees are counting on the company support their family.
We emphasize that ¡°A company should focus on being stable enough to support its employee¡¯s everyday lives.¡±
As 21st century began, houses are no longer just a place where people live, but also a place that will enhance people's quality of life.
While keeping our philosophy of 'Stable & Transparent Management', we will continue our efforts in developing new technologies and innovating our management methods to provide safer, more comfortable, and better apartments to our customers.
Also, our knowledge-based management tactics will allow us to create new knowledge and strengthen ourselves, resulting in constant improvements and innovations.
Along with these, we are providing scholarship programs, and donate educational & cultural facilities to make contributions that will solidify our position as a part of the society.